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關於Vica Pan
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如果要用一句話總結目前從事行銷工作的心得,
我想我會這麼說:「成功的行銷源自於對人性的理解有多深。」
提供服務給HubSpot、賓士、香奈兒、Darlie、Vans、KEF等多間知名名牌
Serves companies like Mercedes-Benz, Chanel, Vans, Darlie, KEF and more well-known brands
我曾經做過什麼?
💰870萬
純電商自然流量
年收870萬台幣
不依靠廣告投放
📈534%
一年內為品牌增加
Google搜尋曝光(62K→397k)
🏅5.36%CTR
維持良好自然搜尋CTR
🏙1家
傳產公司成功導入數位行銷軟體
HubSpot
☎️ 聯絡資訊
📧 [email protected]
🔗 LinkedIn
📲 線上會議預約
👩🏻💻 工作經驗 Work experience
SEO Specialist(Full Time & Freelance)
提供服務給賓士、香奈兒、Darlie、Vans、KEF等多間知名名牌
Serves companies like Mercedes-Benz, Chanel, Vans, Darlie, KEF and more well-known brands
SEO專員
Search Engine Optimization Specialist
*Vita Green · Full-time, remote-(Nov 2023 - Present)*
- Scaled monthly organic traffic 665% (3,250 → 24,889) and monthly search impressions 534% (62,671 → 397,752) within 12 months, reaching 3.58M annual impressions.
• AI search visibility at scale — 1.44M impressions across Google’s generative AI search features in a 92-day window (~470K/month, 79% mobile), distributed over 198 markets; Hong Kong is the single largest source at 53%, ahead of the domestic market.
- Established what earns AI citation in the supplement category — question-led informational content produces 87% of AI-surface impressions from a page base no larger than the product catalogue, with 108 question-shaped pages alone driving 69%. Findings now direct the content roadmap.
- Build pages for answer extraction rather than ranking alone: question-led structure, schema and structured data, featured-snippet and voice-search targeting.
- Secured top rankings for high-value health-supplement keywords; improved average search position to 7.4 (mobile 5.3) at a 5.5% click-through rate.
- Led a mobile-first SEO strategy; 83.5% of traffic (165,666 clicks) now comes from mobile devices.